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Project Vision A north star for OUP's global office design projects. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429448-T6AHGJZGN00PJIHHNZG9/Vision+-+Tetra+Pak.jpg Creative Briefs - Project Vision https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429455-87P8MAQKXC95Q08YRJAW/VISION+-+Delta.jpg Creative Briefs - Project Vision https://www.dbender-creative.com/work-creative-briefs/metlife-digital-innovation-m55nj monthly 0.5 2023-04-11 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429506-QP25FTRAG7MB1CJ75PQQ/Cover+Page.png Creative Briefs - MetLife Innovation Pilot https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429514-FDRBHINUULABPVWMDQ4B/Pages+from+03+-+MetLife+%28Flexible+Workplace+Pilot+Concept%29_Page_06.png Creative Briefs - MetLife Innovation Pilot Design Concept https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429542-MUQ7FF88ZJMI1E42KMG8/Pages+from+03+-+MetLife+%28Flexible+Workplace+Pilot+Concept%29_Page_01.png Creative Briefs - 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Service Blueprints A north star for OUP's global office design projects. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429618-9XQ9C5G6K7S17EQG0Y4D/Vision+-+Tetra+Pak.jpg Creative Briefs - Service Blueprints https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429632-YRW138CRBDQEWSI23OV3/VISION+-+Delta.jpg Creative Briefs - Service Blueprints https://www.dbender-creative.com/work-creative-briefs/tetra-pak-experience-center-modena-italy-pl6pg monthly 0.5 2023-04-11 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429701-6BTVQNJF63WHWE6HKY36/Vision+-+OUP.jpg Creative Briefs - Tetra Pak Experience Center A north star for OUP's global office design projects. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429678-CTV2AK5CVGQNVD8APJ35/Vision+-+Tetra+Pak.jpg Creative Briefs - Tetra Pak Experience Center https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429689-W9WCM0EP720JP0Y8O6M7/VISION+-+Delta.jpg Creative Briefs - 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Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Personas - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Personas - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Personas - Project One https://www.dbender-creative.com/work/research-design daily 0.75 2023-04-16 https://www.dbender-creative.com/work/research-design/project-two-llrgk-6gffh-l97bb monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Research Design - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Research Design - 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Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Space Programming - Project Six https://www.dbender-creative.com/work/space-programming/project-five-jkmzy-xedhy-fjr6e monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Space Programming - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Space Programming - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Space Programming - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Space Programming - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Space Programming - 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Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Workshop Design - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Workshop Design - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Workshop Design - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Workshop Design - Project Five https://www.dbender-creative.com/work/experience-principles daily 0.75 2023-04-16 https://www.dbender-creative.com/work/experience-principles/project-five-jkmzy-54bzz-abl58 monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Five https://www.dbender-creative.com/work/experience-principles/project-three-8zgh7-48swc-hwxsx monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Three https://www.dbender-creative.com/work/experience-principles/project-two-llrgk-6h4th-8zbd6 monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Two https://www.dbender-creative.com/work/experience-principles/project-six-sz8wl-rhx54-3ll7k monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847421455-8JW2CPL3ZB56F2Z8ACLN/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Six https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg Experience Principles - Project Six https://www.dbender-creative.com/work/experience-principles/project-four-yjynj-tps3e-846zx monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847905386-9EM9GLHE12726EXM68S4/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847906050-Q37PFW075QZ6YU9179YP/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847907929-YZFF0BD112Q9PF2G1BK6/image-asset.jpeg https://www.dbender-creative.com/work/experience-principles/project-one-ephnc-9hhza-z5s3j monthly 0.5 2022-05-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Experience Principles - Project One https://www.dbender-creative.com/researchandfacilitation daily 0.75 2023-06-06 https://www.dbender-creative.com/researchandfacilitation/interviewsandfocusgroups monthly 0.5 2023-05-06 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bf4a6c2a-a725-40ae-892c-f68e09eff994/Group+2+%28Mixed%29+%281%29.jpg Research - Interviews & Focus Groups Often, teams within the same organization have never had a chance to stop and talk about their common needs, workshops are an enlightening way to find common ground https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/7bbd686b-8eab-45a4-8cc2-bc7d521c7e58/KANTAR+Interviews.jpeg Research - Interviews & Focus Groups A central collaborative board allows multiple contributors to collaborate across time zones https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/b266e6a8-b01f-4324-8a1b-ce603fa00950/Vietnam+Focus+Group+1.jpeg Research - Interviews & Focus Groups I incorporate the tools I was "forced to use" during the pandemic to level the playing field and gather richer information from a broader set of voices https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/985148eb-882e-48d5-bfb0-408b1fdec3b8/Kantar+Interview+Themes.jpeg Research - Interviews & Focus Groups Both themes and unique contributions—the "ah-has!"—are important when extracting findings from interviews https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1682715753589-10I24J63SF0RZQ1WXA75/Vietnam+Focus+Group+2.jpeg Research - Interviews & Focus Groups Online tools offer live results (when appropriate) and simplify comparing responses across sessions https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/a656c205-a2b3-49b2-8def-3ff620a31fdd/Kantar+Local+Findings.png Research - Interviews & Focus Groups Interviews and focus groups are both critical for finding universal themes while identifying factors that make individual sites unique https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/b519c228-618e-46ae-991e-b2c50611936c/Research+Design+-+Kantar.jpg Research - Interviews & Focus Groups Focus groups and interviews together create a huge amount of data and bring a rich pool of individual sentiments https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/15766195-f513-4acf-8f4b-4a4167ae8548/Interview+Themes.jpeg Research - Interviews & Focus Groups Often when not completing the primary research, I can simplify interview themes from other sources (as I did here with interview from Earnts & Young) https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684715475431-RZVWAQQON17T8RBV2CLN/Interview%2BScripts.jpg Research - Interviews & Focus Groups Transcription and AI services help to document interviews and begin to extract themes https://www.dbender-creative.com/researchandfacilitation/insights monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/e4750b6e-0754-4237-b556-5d59825be1f2/Analaysis.jpeg Research - Insight Development Sometimes theres nothing better than writing ideas and quotes on post-its to form the foundation for meaningful insights https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/63216791-60d8-46ca-98e4-0f6bcd289c30/Insights+-+Kantar.jpeg Research - Insight Development Findings are great, but without the why, they don't offer much in the way of action—proper insights pull back the curtain and offer opportunities for improvement https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/9802bc5d-1e64-4424-adf5-59a7c3e4cfa4/Insight+Cover.jpg Research - Insight Development Every insight should be backed by data, supported with quotes, and provide ideas about how to create meaningful change https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/4f863a7f-7c5c-4fcc-ab58-ccb603e1f46f/Pfizer+Insight+Page.png Research - Insight Development To offer the greatest impact, insights should tie to project goals and have layers of opportunity https://www.dbender-creative.com/researchandfacilitation/workshopdesignandfacilitation monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/64c802a1-7d87-4396-871f-e32133a8aff6/MetLife+-+Frame+178.jpg Research - Workshops A wide range of activities work to ground attendees in their expertise while pushing them to think outside the box https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/6443c49c-ff45-4450-b62f-6f9a260aedb6/Pfizer+Workshop+Readout.jpg Research - Workshops Visuals, quotes, and global goals come together to remind project stakeholders how key ideas came together. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1682717584870-866VNBRA1IRAC8RSE102/Small+Group+1.jpg Research - Workshops Well-designed activities guide attendees to express their ideas and think outside the box to identify design opportunities https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/b53ca9ad-5eb8-4583-b5df-33566d8ebc7f/Vision+-+Tetra+Pak.jpg Research - Workshops From <> To is a powerful tool to identify aspirational futures. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/f457c0a2-6ea9-4572-9706-b441b6ed9c42/Pfizer+-+Areasd.jpeg Research - Workshops Workshops bring representatives from different teams and roles together to hear one another's perspectives and define a unified vision for a given project or initiative https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/d53e5bfa-40e8-4b19-9d14-54c18b5659d6/Kantar+Visioning.jpeg Research - Workshops Whether virtual or hybrid, a wide range of imagery helps participants hone in on specific ideas and better articulate ideas https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683142772072-9U2SWJ609R7KYMC5QWPS/AmerisourceBergen%2B-%2BReadout_Page_1.jpg Research - Workshops Bringing stakeholders together creates the opportunity to identify unified, agreed-upon project goals. https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683142790985-TCPL5Q4QFZ31R4H6J0PW/AmerisourceBergen%2B-%2BReadout_Page_2.jpg Research - Workshops Measures of success (or KPIs) help identify the best ways to achieve and prove project success. https://www.dbender-creative.com/researchandfacilitation/creativebriefs monthly 0.5 2023-06-06 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/254d6a61-2370-42ed-9e99-dbce051095b7/Vision+-+OUP.jpg Research - Creative Briefs A unified direction pulled from analyzing findings serves as the north star for everyone to rally around https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/4ee7b7ed-f6e9-4a0f-9db7-0ca6577194d8/TP+Journey+Stops.jpg Research - Creative Briefs Research helps identify the core components of a user journey that are importante to consider when enaging target audiences https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/456b1c0c-7b28-425c-b5d1-85284442384f/Digital+Experience+Mapping+-+Tetra+Pak_Page_1.jpg Research - Creative Briefs "Experience zones" or "project principles" create a design foundation—paired with the project vision, they provide a layered understanding of project opportunities https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143051430-TLSPZXR7T2VA0371EQLH/Intelligence%2B-%2BPfizer_Page_2.jpg Research - Creative Briefs Journeys are seldom linear—a "choose-your-own-adventure" journey frees ideation form a linear concept https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/5cd4fbc7-99ca-4a59-b3f5-6e45e7989fd5/Pages+from+03+-+MetLife+%28Flexible+Workplace+Pilot+Concept%29_Page_09.png Research - Creative Briefs Design opportunities make project direction more tangible, helping design teams ground their ideas in a specific project https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143035195-K5RI1R1KJLHVBTXDMEBU/Creative%2BBrief%2B2%2B-%2BDelta%2BPAE_Page_12.jpg Research - Creative Briefs Opportunity areas offer a visual and content-rich understanding of how to differentiate a service offering (here, I suggested Delta add meaning to their luxury experience—many of these ideas are included in their 2023 offering) https://www.dbender-creative.com/researchandfacilitation/ethnography monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683142904539-8NUA46N7GGAB9DUFDVS1/Adidas%2B-%2BObs%2BTracking%2B1.jpg Research - Ethnography There are many tools I can leverage to create an ethnographic research approach https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/45cc159b-61b9-4619-8c05-b688bd93985b/Ethno+Journey+Combined.png Research - Ethnography Moment-to-moment visuals and journey tracking paired with user sentiment add depth and texture to ethnographic research https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/026d085f-623e-40eb-bcf9-e36795ba1a33/Meta+Obs+Report+1.png Research - Ethnography A clear guide to ethnograpic approach and findings is crucial for meaningful results https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/3650b2bb-fc8a-4c38-8dab-4f8f462df988/Meta+Obs+Recommendations.png Research - Ethnography Digital tools safe time and simplify the data collection process https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/124e5127-8861-4b28-aa41-2bd818f481b5/Facebook+Obs+Report+2.png Research - Ethnography Multiple sites help to compare the success of one prototype against another https://www.dbender-creative.com/researchandfacilitation/usersegmentation monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683140683275-PAU6JL3C22C7203EUQOS/User+Segementation+-+Gateway_Page_2.jpg Research - User Segmentation When analyzed properly, GIS and public datasets provide a deep understanding of populations in a target location https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678450735-PCR0073B7TK0EVEM8S7I/Kantar+Personas_Page_2.png Research - User Segmentation Personas offer a way to break down a broad audience into a manageable set of profiles, helping to focus design around attributes related to key users https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/d255cf8b-0959-40ff-bf60-c605912489c9/Digital+Experience+Mapping+-+Tetra+Pak_Page_2.jpg Research - User Segmentation Sometimes audiences offer the the segmentation necessary to build meaningful experiences (often with in-person interactions) https://www.dbender-creative.com/researchandfacilitation/kpidashboard monthly 0.5 2023-05-06 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/37e377fc-ee1f-4104-b064-cde07e642e09/Meta+Scorecard.jpeg Research - KPI(s) & Dashboards Scorecards collate performance data across prototypes to define successes and shortcomings of each https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143412448-9DBNWWSHSCFI9B0J0IIO/Project%2BRethink%2B-%2BResearch%2BReport.jpg Research - KPI(s) & Dashboards Live dashboards gather data from sensors and other continuous datasets to offer real-time snapshots of project outcomes https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/ff300643-59cb-468d-95f9-3944d51a0e3b/20220712_DV_GlobalGuidelines-FINAL.jpg Research - KPI(s) & Dashboards Before gathering data and building dashboards, it's critical to identify the components that work together to identify what success looks like https://www.dbender-creative.com/researchandfacilitation/trend-forecasting monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/5c289995-14ff-4570-992b-c0bf01fce0aa/Pages+from+03+-+MetLife+%28Flexible+Workplace+Pilot+Concept%29_Page_03.png Research - Trend Forecasting A perimiter scan broadens the optics for a given project, looking across business sectors and cultural strata to anticipate changes to expect in the near future https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/319b7ff9-828a-47b9-aa02-babe2910df05/Pfizer+Futures.png Research - Trend Forecasting Nobody can predict the future, but I can get pretty close. Magic? No. The singals are out there if you allow me to make sense of them for you https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683141831803-UDHQ9Q3QLQ2856NCL6I0/Futures%2B-%2BPfizer_Page_3.jpg Research - Trend Forecasting It's not a crystal ball, it's paying close attention to cultural signals and responding intelligently https://www.dbender-creative.com/digitalexperience daily 0.75 2023-06-03 https://www.dbender-creative.com/digitalexperience/usability monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683165447139-P0543E9KIS0LOM80D5KQ/iBuild.jpg Digital (DX) - Usability Adobe XD and InVision create high-fidelity prototypes for users to test https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/dc0da19d-dd75-4d5a-b690-8ea4d510a976/Tube+Heza.png Digital (DX) - Usability Sometimes the simplest platforms present the greatest challenges—a feature phone platform for clients in rural Rwanda required the most streamlined experience possible https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1de1c6ff-aaca-466b-801d-e5b790062184/TH+1.JPG Digital (DX) - Usability A smart phone to test a feature phone interface frequired some up-front explaining but provided invaluable insights https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/8b558f7d-6ecc-43b7-b319-11e4747254c3/DX_Usability_VR.jpeg Digital (DX) - Usability From feature phones to virtual and mixed reality, I have experience crafting approaches to usability testing for a wide range of products and user types https://www.dbender-creative.com/digitalexperience/uiux monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/8bd5b092-84a9-42e1-81e5-42fb4b13d1cb/Creative+Brief+-+Pfizer_Page_09.jpg Digital (DX) - UI/UX Each user has a range of needs and there are multiple components working together to create an experience https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/7cede569-e7a1-49cf-8f17-172ca8ba3133/WORKOS.png Digital (DX) - UI/UX A good UI should be elegant, simple, and easily-integrated into a user's daily flow https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bde898ea-fc43-4ad5-8591-94d67e6618a0/Mind%26Body.png Digital (DX) - UI/UX Digital is a broad term, and a good digital strategy (and UX) needs to consider the interaction between digital and physical environments https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/106bcb83-865e-4282-8f95-d1363773a11e/LoFi+UI_UX.png Digital (DX) - UI/UX While proficient in digital design tools, I love rapid Lo-fi prototyping to quickly get ideas into the world and gather feedback https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683165447139-P0543E9KIS0LOM80D5KQ/iBuild.jpg Digital (DX) - UI/UX After studying user-specific needs, I mock-up prototypes using Adobe XD or InVision to test layout and information architecture https://www.dbender-creative.com/digitalexperience/contentandnarrative monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/d9f21649-3ed1-4889-ad3c-365afd4829d9/Digital+Experience+Mapping+-+Tetra+Pak_Page_5.jpg Digital (DX) - Content & Narrative https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/609ac8e0-72b9-4e14-b1da-efd0a9305c5c/Comite_Page_3.jpeg Digital (DX) - Content & Narrative https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/5a232c9e-2b9d-435c-8a51-54b80b53137b/Digital+Experience+Mapping+-+Tetra+Pak_Page_4.jpg Digital (DX) - Content & Narrative https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/7ca3161a-9004-4f96-86df-b27c87f7bd60/Comite_Page_1.jpeg Digital (DX) - Content & Narrative https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683159146520-IFT811YA67BQJ0Z32QRH/AB%2BNarrative%2BDev.jpg Digital (DX) - Content & Narrative https://www.dbender-creative.com/digitalexperience/journeymapping monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/79e1b23f-162f-42d3-b578-d7d3aa79286e/AB+Hi+Res.jpeg Digital (DX) - Journey Mapping A comphrensive journey map builds touchpointes around user pain points and experience opportunities and illustrate how each interaction will impact user sentiment https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bc0d0e56-7c03-45c4-9e47-66ce46b2391f/Digital+Experience+Mapping+-+Tetra+Pak_Page_3.jpg Digital (DX) - Journey Mapping Before diving into a comprehensive map, it's important to define the core components of a user journey https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143051430-TLSPZXR7T2VA0371EQLH/Intelligence%2B-%2BPfizer_Page_2.jpg Digital (DX) - Journey Mapping Because journeys are seldom linear, I like to ensure the map illustrates a sort of "choose your own adventure," pushing the thinking to ensure design doesn't assume a linear experience https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/a8fdba34-40c5-43bc-9862-1b948adc79c4/Experience+Journey+-+Delta.jpg Digital (DX) - Journey Mapping Visuals are a fantastic way to bring journey maps to life https://www.dbender-creative.com/digitalexperience/personas monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/6f43f0dd-b7da-4f2b-a5b4-d6ac12c933ec/Qual+-+Adidas_Page_2.jpg Digital (DX) - Personas Ethnographic research helped define a core set of target users for Adidas https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/fd96fc03-1a62-4654-830a-cbfbaf84fbae/Kantar+Personas_Page_1.png Digital (DX) - Personas Personas are a core subset of users with unique behaviors and needs that help focus the design of a product https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684701085457-Q595P0OVB6J6E3R3Y10G/AB_Page_1.jpg Digital (DX) - Personas Identifying your primary audiences is the first step to developing personas https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/d255cf8b-0959-40ff-bf60-c605912489c9/Digital+Experience+Mapping+-+Tetra+Pak_Page_2.jpg Digital (DX) - Personas In a physical setting, core user types can help define experience needs more effectively than personas https://www.dbender-creative.com/digitalexperience/experiencestrategy monthly 0.5 2023-04-28 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/b53ca9ad-5eb8-4583-b5df-33566d8ebc7f/Vision+-+Tetra+Pak.jpg Digital (DX) - Experience Strategy https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683142772072-9U2SWJ609R7KYMC5QWPS/AmerisourceBergen%2B-%2BReadout_Page_1.jpg Digital (DX) - Experience Strategy https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/2fa60267-956c-425b-8538-66741d477026/Digital+Experience+Mapping+-+Tetra+Pak_Page_1.jpg Digital (DX) - Experience Strategy https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/4ee7b7ed-f6e9-4a0f-9db7-0ca6577194d8/TP+Journey+Stops.jpg Digital (DX) - Experience Strategy https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/6bac488d-957a-472c-88f1-0241ed07bd26/Creative+Brief+-+Pfizer_Page_02.jpg Digital (DX) - Experience Strategy https://www.dbender-creative.com/brandstrategy daily 0.75 2023-06-03 https://www.dbender-creative.com/brandstrategy/brand-expression monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/5144a671-0800-40ca-b48c-cc5c90986b32/Pages+from+05+++++%7C+Tetra+Pak+%28Modena%2C+Italy+Customer+Experience+Center%29_Page_1.jpg Brand - Brand Expression Infusing Tetra Pak's storied brand history with a modern, future-forward palette while remaining focused on human needs and natural elements https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/0ed77950-4702-4ca4-b9db-4fd4629607d1/Kantar+Brand+Expression.jpeg Brand - Brand Expression Visuals that clearly illustrate how to translate the brand's clear and powerful pillars into physical environments https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/564135ae-f40a-435e-9878-e2ab4baa9be8/AB+-+Expression.jpg Brand - Brand Expression "Human" can mean so many things—this page illustrates visual expression from quiet and natural to vibrant, energetic and loud https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/473a2df7-a26e-46e8-8a99-4f7a55db7631/Walmart+Brand+Experience+Deck_Page_3.jpeg Brand - Brand Expression Identifying the core areas to activate brand expression on Walmart's new HQ campus https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/0da2f411-7ee0-4efb-9b96-618ac89c0727/Walmart+Parking+Deck.png Brand - Brand Expression Journey maps illustrate how components of brand expression work together to define an overarching brand experience https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684427311264-G08OMKWFX9QVFEX4ASIA/Pfizer%2B-%2BGlobal%2BBeacon.jpg Brand - Brand Expression Exterior to interior, public to private and personal, these activations are a clear representation of how brand expression goes far beyond the company logo https://www.dbender-creative.com/brandstrategy/brand-experience monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684358900782-O68JIPAIU03WP11M6I4O/Delta%2BPositioning%2BComponents_Page_1.jpg Brand - Brand Experience Experience Principles lay the groundwork for translating your brand into tangible experiences https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/77851e3e-5676-42e6-8cdf-48f4234cf431/Netflix+Moments.png Brand - Brand Experience Activations should fall into a spectrum from subtle to attention-grabbing as illustrated in this chart for Netflix's New York workplace https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684437525842-4NLFBX4HPJZQI37THDU2/Delta%2B-%2BOpp%2BAreas.jpg Brand - Brand Experience Delta's mission is "connecting the world," and they have begun implementing ideas for connecting customers to new parts of the world throughout their journey https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/815d6d4a-5de0-410d-a0be-ca7b35f6ac97/Qual+-+Adidas_Page_3.jpg Brand - Brand Experience People will often associate components of the brand experience you hadn't even considered https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684437501697-FMCH75LJRTQRQ95LB7AF/Delta%2BCulinary.jpg Brand - Brand Experience While these recommendations were for Delta's premium experience (Delta One), many of these ideas have been introduced for economy class in 2023 (St. Tropez wine and cocktails for all cabins) https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/0ae61135-afcb-4364-9077-18a820f40be1/Walmart+Brand+Experience+Deck_Page_5.jpeg Brand - Brand Experience A framework is key for crafting a holistic brand experience https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/e580705f-30a9-431b-bc35-9687f3692516/Walmart+Is%2C+Is+not.jpeg Brand - Brand Experience To build a textured understanding of desired brand experience, I represent key attributes in multiple ways https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1692030156768-OWIGTKDA9B7C6S6MUNGM/Experience%2BJourney%2B-%2BDelta.jpg Brand - Brand Experience High-level experience journeys use visuals to illustrate key design concepts https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/21476f61-0a28-45bc-a7d9-775986202f95/Service+-+Delta.jpg Brand - Brand Experience Comprehensive service blueprints illustrate experience touchpoints and design opportunities (be it digital, physical, or service) for a given user https://www.dbender-creative.com/brandstrategy/naming monthly 0.5 2023-05-04 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bc77d53a-eced-4372-8985-8728c68313ad/Tetra+Pak+Discovery+Lab.jpg Brand - Naming Crafting a name that leaves behind the idea of a "museum" to the company for a hands-on collaborative experience https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/fa404968-ad6d-4199-b292-f02deaf89cdc/Gateway+Naming.jpg Brand - Naming A simplified and approachable naming convention to help pull a dated development into today https://www.dbender-creative.com/brandstrategy/market-research monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/dd8b9734-692c-443b-a708-59d36309189f/Pages+from+3+-+Brand+Platform+and+Positioning+%28Gateway+Center+Mixed-Use+Development+Repositioning%29_Page_2.jpg Brand - Market Research The client had three audience types in mind as core consumers for their project https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/51e4f91e-c461-4732-b2c6-36adaee8f9d9/Gateway+Market+Research.png Brand - Market Research It is just as important to understand the existing and future changes in a given region (or neighborhood) as it is to understand the people within it https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684433875591-U0VIJ2RFWZCAK9QT46IA/Delta%2BPositioning%2BComponents_Page_2.jpg Brand - Market Research Trend research helps to identify what is up-and-coming, helping to select items that make a client move ahead of the competition https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683166444544-87O0ZKAN1XVT3HAZ1A4Z/User+Segementation+-+Gateway_Page_3.jpg Brand - Market Research Highlighting key information of one market segment for a mixed-use development project https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684433746404-BM5HO2UAEJU8H1USL6UO/Trends%253AFuture%2B-%2BMetLife.jpg Brand - Market Research It's important to look for signals beyond the industry or market sector of a given project to understand what external factors could impact project opportunities https://www.dbender-creative.com/brandstrategy/narrative-messaging monthly 0.5 2023-05-06 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684357808319-V02XGO209FNGKJ8IVRP1/Gateway%2BNarrative%253APositioning_Page_3.jpg Brand - Narrative & Messaging A well-crafted narrative answers why you exist, what you offer, and what makes you truly unique https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684357828368-2YH29TCYOJIE8SOK4NEQ/Gateway%2BPositioning%2BElements_Page_4.jpg Brand - Narrative & Messaging Additional messaging options augment the narrative to connect people with your brand https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684357705015-CZDHQ9OPZT2920VAUPA2/Gateway%2BVoice%2BPages_Page_5.jpg Brand - Narrative & Messaging A comforting grandma? Or a sage advisor? Brand voice builds associations without people even recognizing it https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684357864241-J98946LGTJ0VEMR4HPUO/Gateway%252BEssence%252BIdeas_Page_2.jpg Brand - Narrative & Messaging Brand essence - a concise phrase that confidently asserts who you are https://www.dbender-creative.com/brandstrategy/core-and-positioning monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684358052240-UWM8LO24D5MSSDXDLOW3/Gateway%2BOverview.jpg Brand - Core & Positioning Together, the elements of the brand core form the DNA of your brand https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/3aa33883-3d87-4ac9-b5de-0693ea3d0427/Gateway+Vision.jpg Brand - Core & Positioning An inspiring idea that propels a project forward https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1684435339364-1HIQ0GDX5YBPH75N9DRJ/Delta%252BPositioning.jpg Brand - Core & Positioning Often a client (such as Delta) has an incredibly strong brand but requires a little help translating it into a new offering https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/9736dda8-9d7f-4a99-b96e-ef2eb55af98b/Delta+Vision.jpeg Brand - Core & Positioning A good vision should clearly identify what will set a brand apart and inspire people to bring it to life https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678429486-4DFO8VB9RMBV2QUAQFZ2/Vision+-+OUP.jpg Brand - Core & Positioning A vision must focus on the desired action—if you need to leave something in the past, hint at it between the lines https://www.dbender-creative.com/workplace daily 0.75 2023-10-05 https://www.dbender-creative.com/workplace/kpis-and-dashboards monthly 0.5 2023-05-06 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1682717552844-3M2N5XCXYETTRUQV71O9/Meta+Dashboard+%28blue%29.jpg Workplace - KPI(s) & Dashboards Dashboards aggregate data from live and manual sources into a single location for observation and analysis https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/37e377fc-ee1f-4104-b064-cde07e642e09/Meta+Scorecard.jpeg Workplace - KPI(s) & Dashboards Clear KPIs make it easy to gauge the successes (and shortcomings) of each space https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/ff300643-59cb-468d-95f9-3944d51a0e3b/20220712_DV_GlobalGuidelines-FINAL.jpg Workplace - KPI(s) & Dashboards Employee happiness and positive feedback equally important as space efficiency and financial savings https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/c6241a44-5f65-45e7-9a92-6b138e07d2f4/Technicolor+Opportunity.jpg Workplace - KPI(s) & Dashboards Finances are a critical component of a project's success, and usually an investment up front helps trim the fat in the long run https://www.dbender-creative.com/workplace/workplace-prototypes monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683149582703-QSSH7N7CVH14N6OII2FO/WSJ%2BMeta%2BPilot.jpg Workplace - Workplace Prototypes The Wall Street Journal profiling the work my team did to help define and test new space types for their office https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/0766c40f-6f5e-4558-b33c-c48ca49ff80a/Kantar+Tech+Pilot.jpeg Workplace - Workplace Prototypes Pre-pandemic technologies and space types don't reflect the ways we work today—pilots bring together technical, design, and strategy experts to redefine how spaces work https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1f5624fc-9d67-4056-94ed-2d109bcc5aa4/Meta+Concept+Page+1.jpeg Workplace - Workplace Prototypes The early prototype layout with the rationale for each component https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/41e52464-9d5b-41ab-8cd9-74cba095a24b/Meta+Concept+Page+3.jpeg Workplace - Workplace Prototypes Workstation concept https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/0eee180c-fbc0-4e83-92b8-b31acbe0c9e1/Prototype+-+Meta_Page_1.jpg Workplace - Workplace Prototypes The seven pilots tested and compared to deteremine the most effective solution https://www.dbender-creative.com/workplace/journey-mapping monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/51be9cd5-58c4-4682-aef7-31b0960e40c0/DV+Hi+Res.jpg Workplace - Journey Mapping Illustrating which spaces and space types within the workplace will support each persona https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/e6bfdd97-8e6c-43f8-95e5-c5a36098a507/OUP+Journey+%281%29.jpeg Workplace - Journey Mapping Journeys should span physical, digital, and virtual touchpoints https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/de63e409-83df-4078-9522-982944e6be69/Pages+from+03+++++%7C+MetLife+%28Workplace+Innovation+Pilot+Concept%29.jpeg Workplace - Journey Mapping When there isn't yet a space identified, diagramatic concepts offer a foundation for user journeys https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143051430-TLSPZXR7T2VA0371EQLH/Intelligence%2B-%2BPfizer_Page_2.jpg Workplace - Journey Mapping A user's journey rarely fits nicely in a linear format, so I like to visualize a "choose-your-own-adventure" journey which also helps each piece of the journey flow into another regardless of order https://www.dbender-creative.com/workplace/workforce-segmentationddd monthly 0.5 2023-10-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683144110706-TDP0F7EDBKO7L1SLD1QP/Kantar+Personas_Page_2.jpeg Workplace - Workforce Personas Personas segment your workforce beyond role, considering deeper behavioral biases and breadth of role https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/8b13d275-64c2-4db4-80d8-3c6c5fb863f8/OUP+-+Workforce+Calc.jpeg Workplace - Workforce Personas Personas and mobility profiles are often confused but are two distictive factors that work together to define comprehensive spatial and design needs for the workplace https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/91964f24-cf5e-43a1-9483-0ed0b9f5929d/OUP+Personas+Pages_Page_2.jpeg Workplace - Workforce Personas One size does NOT fit all, so I use research findings to identify unique spaces that support segments of your workforce, helping to identify a more nuanced space program and baseline for design https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/9a79762e-533b-4142-bfd9-cec22a6954df/OUP+Dayparting_Page_2.jpeg Workplace - Workforce Personas Going one step further, we can look at segments of the workforce across time to illustrate activity levels and flex requirements for a design https://www.dbender-creative.com/workplace/design-guidelines monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/484e0aa2-6e0c-4ec1-a7e1-490478262c67/Kantar+Contents.jpeg Workplace - Design Guidelines An example of Design Guidelines contents—Each set of guidelines is bespoke to a given project and company https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/15e3b04d-3677-4867-bf86-7b9cf73bc293/Pages+from+01.+Oxford+University+Press+%28Global+Workplace+Guidelines%29-3.jpeg Workplace - Design Guidelines There are 3 key components to guidelines: 1) base standards, 2) assessing the workforfce, and 3) localization https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/b9ce780f-fb9f-4960-9095-d9c17797f88d/OUP+Design+Overview.jpeg Workplace - Design Guidelines Sample design principles https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/6af8e799-1ec3-4d7d-b221-1a71f5885f18/Untitled-5.png Workplace - Design Guidelines An example of how strategy gets translated into planning and design of a client-identified site https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/7dfc65d6-1118-4423-973e-43deb75703fe/OUP+Welcome.jpeg Workplace - Design Guidelines Design standards list the necessary components to help designers create a consistent experience across locations https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/db0f9bd4-b979-48f4-afce-a41fe9aa29cd/Design+Concept+2+-+Kantar_Page_3.jpg Workplace - Design Guidelines An example of using a base palette while accommodating local flair to create both a consistent experience and a sense of place https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683146043547-W668WCAGYA07KC0T6EBL/KoP%252B-%252BKantar_Page_1.jpg Workplace - Design Guidelines An example of a "kit of parts," showing a range of options for designers to consider when working on a given site https://www.dbender-creative.com/workplace/space-programming monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/e4fccd33-7872-4c81-aceb-cf69b72d0476/KANTAR+CALC+OUTPUT.jpeg Workplace - Space Programming The ways we calculate needed office space has forever changed (thank god!), and I can build you a custom calculator to consider your specific workforce, company standards, and site-specific details to define a space program https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/fdd5e91f-ddc3-4eb2-9eaf-9efadcd5063b/OUP+Flex+Visual.jpeg Workplace - Space Programming A space program must be able to flex based on site-specific requirements, and I offer visual studies to show the differences https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/865c9166-5d39-43d6-8576-6ce8b960e4d5/Kantar+Programming+Pages_Page_2.jpeg Workplace - Space Programming Behind every calculator is a base set of requirements—I use reserarching findings to craft space standards for your portfoliio https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/6c69738b-83f0-4238-9aa7-be0b89b1e02a/Kantar+Programming+Pages_Page_1.jpeg Workplace - Space Programming Custom space programs illustrate how spaces can flex to serve multiple purposes and offer a research-backed baseline to guide consistent plans across sites https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/d13a5fe2-2ea5-4533-b921-6f6f34becec5/OUP+Dayparting+Pages_Page_1.jpeg Workplace - Space Programming Dayparting illustrates the many ways a single site can flex given the breakdown of your workforce on a given day and even at a specific time of day https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/37515b37-f90a-4b77-b31d-41bb4a092205/Pages+from+03+-+MetLife+%28Flexible+Workplace+Pilot+Concept%29_Page_08.png Workplace - Space Programming Planning should focus on purpose before even considering calculations, and I'm an expert at laying out a concept independent of site https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/c3b7ba70-74f7-47f0-9efc-d2f89b0037be/DV+Programming+Diagram.png Workplace - Space Programming An MVP (minimum viable product) shows the basics required for any site (big or small) to have a unified feel https://www.dbender-creative.com/workplace/leadership-alignment monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/c4f46c50-bcca-405d-9421-d4a1427742ad/Post-COVID.jpeg Workplace - Leadership Alignment Our needs for office space have changed, so our footprints should too—I can help you make sense of your spatial requirements https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bb96bda3-55d0-4417-9612-934ec5c0f3b8/Value+of+Workplace+Strategy.jpg Workplace - Leadership Alignment Workplace strategy will never be the same (thank god), it is the new key to cost savings, employee happiness, and resilience in unceratin times https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/bc1a5455-e8ce-461c-84c5-e58580871a65/Work+Flex+-+OUP_Page_1.jpg Workplace - Leadership Alignment You can fit many different designs into a given footprint depending on workforce mobility and breakdown—I am an expert at collaborating with design teams to illustrate how variations in business requirements translate to space https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/c6241a44-5f65-45e7-9a92-6b138e07d2f4/Technicolor+Opportunity.jpg Workplace - Leadership Alignment As with this client, I will show you how much money you're wasting with your real estate portfolio and offer recommendations specific to your business and office location for how to reduce space while improving employee happiness https://www.dbender-creative.com/workplace/research monthly 0.5 2023-05-03 https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1683143737715-BY6HDHXNA1Z3X0MWL0KV/Kantar+Research+Outline.jpeg Workplace - Research Every project is unique and requires its own approach to research—I work with you to make sure we get the right information to be able to propel your project forward https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1682715753589-10I24J63SF0RZQ1WXA75/Vietnam+Focus+Group+2.jpeg Workplace - Research The pandemic equipped me with virtual tools for focus groups—virtual or otherwise—that effectively engage participants and powerfully synthesize feedback https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/5961aef7-215a-4b4c-a209-973520b89e6b/Kantar+Porto+Visioning.jpeg Workplace - Research Whether in-person or hybrid, I capture information in real-time to engage participants and ensure accuracy https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/985148eb-882e-48d5-bfb0-408b1fdec3b8/Kantar+Interview+Themes.jpeg Workplace - Research Virtual research and synthesis platforms make international and asynchronous research collaboration fluid and effective https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678450672-DJRBCQTHHABIYN1ZA1TP/Trends%3AFuture+-+MetLife.jpg Workplace - Research Perimter scans go beyond what's already commonplace, gathering signals from a range of industries and fringe cultural elements to analyse their potential impact on a given project https://images.squarespace-cdn.com/content/v1/643c6058265e546e69ee5b51/1681678450669-Z0NXQ0BEY771IX9ID5AD/Insight+Cover.jpg Workplace - Research Primary research reveals actionable insights supported by a range of quantitative and qualitative sources